Northern Lights Hobbies Logo Process

Initially the team at Northern Lights Hobbies approached me to develop a brand identity for their shop up in Mackenzie, BC. Rich in gold deposits, cannabis grow ops and spare time they wanted a fun graphic to reflect as much of their demographic as possible. This Bigfoot Girl movie poster was our starting point.

With the addition of the Northern Lights background, some color in our speculator and a touch of modern medicine… voila!